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P&G Introduces Gillette Body Wash for Men

More products may be on the way.

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By: TOM BRANNA

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Procter & Gamble is getting set to launch a men’s body wash under the Gillette brand name, according to industry reports. The Gillette 2-in-1 Dry Skin Hydrator + Body Wash will enter a category that already includes similar brands from Adidas, Axe, L’Oréal and Neutrogena, as well as P&G’s existing Old Spice body wash brand, which is marketed to young men and teens. It’s the latest move to expand the Gillette brand, which P&G acquired in 2005 for $57 billion. And mor...

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